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Tips for
Successful Events

Tip #2

PREPARING PRESS KITS can be handed out at a news conference or any other event when background information about the health center is needed. Contents should be printed on health center letterhead with a contact name and phone number. The press kit should include the following:

    A news (press) release.

    A copy of the spokesperson’s statement.

    A fact sheet on the issue at hand.

    An agenda of your event with correct names and titles of participants with copies of any charts and graphs that are to accompany the health center presentation.

    A fact sheet on the health center.

    Relevant news articles or other materials that will help the media understand the issue, including biographical information about your health center’s leaders and/or speakers.

DEALING WITH THE PRESS

    Don't assume reporters know what you mean. Avoid jargon, initials, and acronyms. If you think a reporter is not following your point, state it a different way. Keep a positive attitude.

    A consistent message is more important than a catchy sound bite.

    Keep eye contact with the questioner.

    Anticipate questions, especially the hard ones, and don’t get angry or defensive if a sensitive question is asked. “No comment” is never a good answer.

    If you are not the best person to be interviewed on a certain topic, put the reporter in touch with that person.

    Make your point by appealing to the public and overall community interest.

    Know the facts. Never lie. Never guess, and never think less of yourself if you don't know the answer. Tell the reporter you will get back with the answer - and always do so. If you realize that you gave a reporter misinformation, call immediately to set the record straight.

Build rapport and establish a continuous dialogue with reporters. Share timely information from your health center or health data you receive from government agencies, NACHC or other sources. Remember to include your name and phone number on any information you give to reporters.

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